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Case Study:

P5 Recruiting (Art Direction)


P5 Recruiting


Las Vegas , Nevada (2020-2021)

Project Description

P5 Recruiting aims to empower aspiring athletes and facilitate their journey towards collegiate success by offering strategic insights to help athletes attract college scouts. In my collaboration with P5 Recruiting, worked on various tasks including: digital strategy, web consulting, brand design, logo design, user experience (UX), wireframes, and social media design.

For the brand, my approach was to infuse their brand with a vibrant energy that celebrated the spirit of aspiring athletes. I proposed a palette that echoed the essence of sports, determination, and achievement. This palette not only paid homage to the world of athletics but also represented the diverse communities they aimed to serve.

For the logo, I took inspiration from the letter P, the number 5, and the iconic shape of a football helmet. The result was a dynamic and engaging emblem that symbolized sports, mentorship, and empowerment.


Brand Identity, Logo Design, Brand Guidelines, UX Design, Visual Design, WordPress Development, Database engineering

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