Senior designer with 18+ years across digital, web, and app design — part visual designer, part digital builder, part business strategist. I've worked with Fortune 500 companies and startups, delivering design that balances creativity with what a business needs to ship.
ExperienceUI concepts, logos, and brand identities for clients in tech, eco-tourism, e-commerce, and podcasting. Design and build sites and apps on Webflow, WordPress, and FlutterFlow, integrating Zapier, AI tooling, and third-party APIs. Manage end-to-end project lifecycles working directly with business owners.
Designed intuitive UI for apps and websites with seamless cross-platform experiences. Built and maintained design systems, style guides, and iconography for brand consistency. Partnered with product managers, engineers, and content strategists in an Agile environment, leading wireframing, prototyping, and journey mapping.
Redesigned LiveRamp's website around a new brand system, simplifying complex enterprise content into flexible templates and custom elements. Launched ahead of the RampUp summit and shortlisted for Best B2B Website at the 2022 Awwwards.
Led a design team and provided art direction from ideation through review, aligning output with client goals. Redesigned TXU's customer dashboards, improving usability and visual clarity for one of Texas's largest retail energy providers.
Built responsive WordPress themes plus the graphic elements, wireframes, and prototypes behind them, and developed custom plugins where design needs outran the platform. Managed content, optimized forms and navigation, and tested across browsers and devices.