Brand & Product Designer

Part designer. Part builder.
Part strategist. All in.

17+ years in tech, designing and developing for Fortune 500s and startups. Now an entrepreneur and consultant — building my own products, and helping founders build theirs.

Start a project → View Selected Work ↓

Selected clients & collaborations

01 — Core Expertise Four disciplines, one practice
I.
Product Design

End-to-end product thinking — from first sketch to shipped experience. UX strategy, interaction design, and design systems that scale with ambitious teams.

UX/UI · Design Systems · Prototyping · Figma

II.
Creative Direction

Brand identity, visual storytelling, and creative strategy that give companies a clear point of view — and the assets to express it consistently everywhere.

Brand Identity · Visual Strategy · Art Direction

III.
Creative Technology

I don’t just design it — I build it. Modern digital experiences with no handoff gap, because the designer and the developer are the same person.

Webflow · FlutterFlow · HTML/CSS · AI Tools · Automation

IV.
Fractional Leadership

Senior creative leadership for teams not ready for a full-time hire. I embed, align stakeholders, build design culture, and move fast without sacrificing craft.

Fractional CDO · Design Ops · Mentorship · Strategy

02 — Toolkit Design it, build it, automate it
01

Design

Interface, brand, and the systems that keep both consistent as a team grows.

  • Figma
  • Adobe Creative Suite
  • Framer
  • Sketch
02

Build

Production sites and apps I ship myself — no handoff, no translation loss.

  • Webflow
  • FlutterFlow
  • Firebase
  • Cloudflare Workers
03

Automate

AI agents and pipelines that do the work a small team can’t staff for.

  • Claude & ChatGPT
  • Make
  • Zapier
  • Airtable
03 — Selected Work Stories, not screenshots
mockbrd.com Brand · Product · Full-Stack Build

Designing and building a SaaS product end to end

A device-mockup tool for designers and marketers — upload a screenshot, pick a device, download a finished mockup. I designed the brand and the product, then built and shipped the whole thing: the studio, the backend, the billing, the lot.

View case study →
mockbrd — three browser windows cascading: the branding page, the presentations page and the homepage
kandiecreative.io Brand · Product · AI Systems

Building the AI tools a startup studio runs on

A studio I co-founded that pairs consulting with products of its own. I built the brand and the site, then the AI tools, strategy frameworks and automation systems the studio actually runs on.

View case study →
Kandie Creative — kandiecreative.io across three desktop screens
revagnt.com Identity · Messaging · Landing Page

Branding AI sales automation without the revenue promise

AI inbound sales for home service businesses — it answers the calls they miss and chases the quotes nobody followed up. I built the identity and the messaging, then a landing page around a live four-agent demo.

View case study →
RevAgnt — the landing page across three browser windows
04 — Ways to Work Together Three clear paths
For Founders
Build your MVP, brand, or product

You have an idea and need a senior creative partner who can move fast — designing, building, and shipping a real product without wasted motion.

Tell me about your idea →
For Startups
Fractional creative leadership

Embed a senior creative director without the full-time cost. I align design with business strategy and build the systems your team needs to scale.

Talk about fractional work →
For Recruiters
Select contract & advisory work

Open to senior remote contract roles and advisory positions where design, technology, and strategy intersect.

Tell me about the role →
05 — Current Focus Where I’m heading
AI-Powered Products

Intelligent tools that amplify creativity rather than replace it — agents, copilots, and AI-native products for real workflows.

Creative Automation

Systems that remove friction — from asset generation to workflow automation — so teams focus on meaningful work.

Human-Centered AI

Responsible AI integration that keeps people at the center — intuitive, not opaque; useful, not gimmicky.

Rapid MVP Development

Zero to launched in weeks — design-to-code pipelines using Webflow, FlutterFlow, and AI-assisted development.

Next Step

Building something ambitious?

Whether you’re launching a startup, scaling a product, or looking for a senior creative partner — I’d love to hear what you’re working on.

Booking new projects

  1. 01You send a note — or grab 15 minutes directly.
  2. 02We talk through the problem. No deck, no pitch.
  3. 03I tell you straight whether I’m the right fit.
Start a conversation →

Or send a note

Same-day reply

Goes straight to hello@kendricsmith.com