Designed a responsive sports recruiting website in WordPress. Provided front-end and back-end web development. Designed logos, graphics, and brand identity. Created UI visual design concepts using Sketch, Figma, and Adobe Creative Suite.
Conducted thorough research into the sports recruiting industry and the company's target audience. Developed initial logo design concepts and sketches that reflected the company’s mission to connect with top football prospects in the US.
Created multiple design variations that focused on clean lines, strong typography, and a professional color palette. Provided detailed guidelines for logo usage, color codes, typography, and spacing, to maintain consistency in branding.
Developed wireframes to outline the structure and layout of the user interface, focusing on intuitive navigation and ease of use. Iterated on the designs, incorporating feedback from stakeholders to ensure the website accurately represented the brand. Created high-fidelity prototypes using tools like Adobe XD, Figma, and Sketch.
Based on feedback from stakeholders and usability testing, I refined the interface to optimize user engagement and satisfaction.The final design conveys a sense of reliability and expertise, aligning perfectly with the company’s mission and values, and ensuring a strong brand presence in the competitive sports recruiting industry.
