Professional Measure

Designed UX/UI visual concepts for a web application. Created app icons, brand guidelines, and visual identity. Provided the final files in multiple formats to support various digital platforms.

Year
2024
Client
Professional Measure
Project
Identity
role

App Icon Design

Created multiple design iterations using design tools like Adobe Illustrator and Sketch. Experimented with different shapes, colors, and styles to ensure the icons were easily recognizable and aligned with the app’s visual language. Incorporated feedback to ensure the icons met both aesthetic and functional requirements.

Handoff to Dev Team

Finalized the icons, ensuring they maintained clarity and usability across various sizes and resolutions. Documented detailed specifications including: dimensions, color codes, and usage guidelines, to facilitate seamless implementation. Worked with the development team to implement the icons within the app, ensuring consistency across different platforms and devices.

The Results

Collaborated closely with cross-functional teams, including product managers, software engineers, and content designers, to gather feedback and refine the designs. Conducted extensive research on the app’s target audience and competitive landscape to inform the design direction. The result was a set of app icons that not only enhanced the user experience but also strengthened Professional Measure's brand identity.

Professional Measure
Professional Measure