Developed a custom landing page in Wordpress. Created UI visual concepts, graphics, and icons using the Adobe Creative Suite, Dreamweaver, and Visual Composer. Defined project deadlines, tasks, and deliverables.
HotelQuickly needed custom landing pages for their holiday-targeted PPC campaigns to engage potential customers with tailored messaging and creative content, driving sales during peak travel seasons like Christmas, Valentine's Day, Mother's Day, and Memorial Day. The goal was to create a flexible template that the marketing team could easily update and customize using different modules as needed.
The main focus was to develop a simple user experience to enhance user engagement and conversion rates. To ensure a smooth development process, I created detailed wireframes that mapped out the user flow and layout of the landing pages for different holiday promotion scenarios. These wireframes served as a blueprint for the final WordPress development using Visual Composer. The UI design emphasized a clean, intuitive layout with visually appealing elements showcasing the travel services offered, built upon HotelQuickly's brand design system. The visual concepts included custom graphics and icons that aligned with HotelQuickly's brand identity and holiday themes. Key modules included: Hero Image Modules: To insert high-quality imagery and video to attract and engage users, Promotions Modules: To display current holiday promotions effectively, and Clear CTA UI: To drive conversions with prominent, actionable buttons.
Leveraging WordPress, I customized a theme to match the unique design requirements and functionality needs of HotelQuickly's flex template. The flexible template was developped to be easily customizable by HotelQuickly's marketing team. They could update content and modules internally which allowed the team to make quick adjustments and new campaigns without needing extensive development resources. Additionally, I provided the marketing team with a detailed tutorial to ensure they could effectively manage and update the landing pages on their own.
The flexible template allowed HotelQuickly's marketing team to easily update content and customize pages for various holiday campaigns. Subsequently, their new seasonal landing pages significantly improved user interaction and booking conversions. The project not only met but exceeded the client's expectations, demonstrating the value of a well-executed design and development strategy.
Crafting visually compelling and user-centric designs that drive engagement and elevate brands.
