Cardlinx wanted to create an engaging and user-friendly landing page for their Commerce Code Podcast. The goal was to develop a hub where listeners could easily access and explore the entire episode catalog, highlight speaker content, and provide access to different podcast platforms such as Spotify, Apple Podcasts, and Stitcher. Additionally, the page needed to promote speakers and partners while capturing email addresses to drive e-newsletter subscription growth.
To ensure the best possible user experience, I designed multiple concepts and conducted A/B testing to determine the most effective solutions. Designed clean and modern UI elements, including buttons, forms, and navigation menus, ensuring consistency in style and functionality.
The redesigned podcast landing page successfully exceeded expectations. The new interface made it easy for listeners to explore episodes, highlighted speaker content, and provided seamless access to various podcast platforms. The improved design also promoted speakers and partners, resulting in increased engagement with the latest episodes. Additionally, the strategic placement of subscription forms led to significant growth in e-newsletter subscriptions. The collaboration with the CEO and the cross-functional team ensured that the final product met the highest standards of design and functionality, enhancing the overall user experience.
