Kandie Creative is a marketing and digital marketing agency located in the San Francisco Bay Area. They needed a corporate brand identity that reflected the company's mission. The brand had to be innovative, welcoming, and inclusive. The project scope included developing the brand identity, creating brand guidelines, and designing marketing collateral including business cards, the website, and promotional landing pages.
I Developed a cohesive brand identity for Kandie Creative Group. Created a modern, bold logo that featured the prominent "K" and "pink" dot. Established a comprehensive brand design system, including color schemes, typography, and usage guidelines. Designed custom icons and selected photography that aligned with the brand's modern and inclusive feel. Produced business cards and other marketing materials that reflected the new brand identity.
For the website project, I focused on developing UX/UI visual concepts using Sketch and Figma. I created intuitive and visually appealing interfaces that aligned with Kandie Creative's brand. Assured seamless functionality across all devices. Integrated vibrant images that resonated with the brand's modern and inclusive theme. Designed a user-friendly navigation system to enhance the user experience. The goal was to create a modern website that showcased Kandie Creative's services and unique brand identity.
Leveraging WordPress, I developed the website and promotional landing pages, ensuring they met the unique design and functionality requirements. Created a theme that matched Kandie Creative's brand identity. Designed flexible templates that allowed for easy updates and customization by the Kandie Creative team. Integrated SEO best practices to enhance search engine visibility.
At the conclusion of the project, Kandie Creative was pleased with a visually appealing brand identity. The website and landing pages significantly improved user engagement and effectively communicated the brand's modern, innovative, and inclusive nature. The project not only met but exceeded the client's expectations, showcasing the power of a well-executed brand and web development strategy.
