About

Hi, I’m Kendric.

I don’t design it and hand it off. I build it too — which is how one person takes an idea from a sketch to something live.

17+ years designing and building products — Apple, Kaiser Permanente, LiveRamp, Publicis, TXU Energy. Visual design, UI/UX, branding, creative direction, app design, front-end development.

Now building my own products from the ground up, and working with founders who’d rather hire one person than assemble four.

01 — The Long Way Round What travel taught me about design

One backpack. Twenty-four countries. That was the real education.

For six months my office was whatever had power and a table, and the job was redesigning a booking platform the whole way. It changed how I work before it changed how I design.

When the connection is unreliable and your working day is someone else’s night, you stop polishing things nobody has seen. You put the version that exists in front of real people, watch what they actually do with it, and sharpen from there. That habit came home with me and never left.

Then there is what you start to notice. Typography that was never set by a designer. Architecture solving a problem a century before software existed. Colour that means one thing in one country and the opposite two borders away. Different cultures, different constraints, different aesthetics — and underneath all of it, the same small decisions, made well or made carelessly, deciding how a place feels to be in.

Design exists everywhere. You just have to look.

02 — Professional Journey Drag or scroll horizontally →

2009 – 2018 · On the Road Freelance WordPress Developer & Designer

Designing and building WordPress sites for hostels, travel companies, restaurants and small businesses while travelling through South America. Learned the whole stack because there was nobody to hand anything to.

2019 · Enterprise Health Kaiser Permanente Sr. Web Developer

Responsive WordPress themes, custom plugins, wireframes, and prototypes for the Medical Groups sites — plus cross-browser and device testing to keep the experience consistent.

2019 – 2020 · Enterprise UX TXU Energy Design Lead · Hero Digital

Led the design team and art direction on a redesign of TXU’s customer dashboards, improving usability for one of Texas’s largest retail energy providers.

2021 – 2022 · Brand & Web LiveRamp Digital Designer · Sköna

Rebuilt LiveRamp’s WordPress site around a new brand system with flexible templates and custom elements. Launched ahead of the RampUp summit and shortlisted for Awwwards' 2022 Best B2B Website.

2021 – 2023 · Fortune 500 Brands Publicis Groupe Sr. UI / Visual Designer

UI, design systems, style guides, and iconography for Apple, Roadmaster, and Mastercraft — wireframing, prototyping, and journey mapping alongside product, engineering, and content in an Agile environment.

2023 – Present · Product Design Independent Product Designer

Designing and building products end to end — brand, interface and front end — for founders, and for my own: mockbrd, RevAgnt, Kandie Creative and Soundbeing.

03 — How I Work Three things that decide the outcome

Ship it, then sharpen it

Six months redesigning a booking platform out of a backpack taught me that something live beats something perfect in a file. I get a working version in front of real people early, then sharpen it against what they actually do with it.

Detail is a form of respect

The empty state, the loading moment, the line that breaks badly on a phone. Nobody is ever asked to notice those, which is exactly why they decide whether a product feels considered or cheap.

One person, whole stack

Brand, interface and the code underneath are one argument, not three handoffs. I design it and I build it — so the idea survives the trip to production and nothing waits on a third party.

Next Step

Building something ambitious?

Whether you’re launching a startup, scaling a product, or looking for a senior creative partner — I’d love to hear what you’re working on.

Booking new projects

01You send a note — or grab 15 minutes directly.
02We talk through the problem. No deck, no pitch.
03I tell you straight whether I’m the right fit.

Start a conversation →