Soundbeing — Case Study

Context

Most wellness apps treat sound as background — a library to scroll, a timer to set. Soundbeing starts from the opposite premise: that a soundscape carries a place, and that listening deliberately to one is closer to travel than to a playlist.

That idea had to survive contact with a real product. It shapes the vocabulary (rituals, collections, explore rather than tracks, albums, browse), the pacing of the interface, and the decision to lead with geography instead of genre.

Approach

I started with the identity, because the name and the mark set the register for everything after — calm, precise, unhurried, closer to a field recording label than to a meditation brand.

From there the product work ran in parallel with the system work. Every screen was built from a small set of components with consistent spacing, type ramp, and motion timing, so the app could grow without the experience drifting.

What I built

01Naming, wordmark, and the full visual identity — palette, type system, iconography.
02The iOS product experience: onboarding, rituals, collections, and the explore model organised by place.
03A component library and design system covering type, spacing, states, and motion.
04Art direction for the imagery, so each location reads as somewhere real rather than stock calm.

Explore, France, Costa Rica, and Remix Studio — One journey: pick a place, hear it, keep what moves you.

Home — destinations by place — 01Home opens on geography, not a genre list.

Explore — remix sounds — 02Explore surfaces remix-ready sounds across every place.

France — sounds of a place — 03A destination is a set of recordings, credited to where they came from.

Costa Rica — sounds of a place — 04Costa Rica reads the same way — the structure holds anywhere.

Collections — Wander & Listen, Drift Into Sleep, Roots & Rituals — 05Collections group by intent: wander, drift, return to ritual.

Remix Studio — layering a personal soundscape — 06Remix Studio is where listening turns into making.

Pick a place, hear it, keep what moves you App Icon

Soundbeing app icon on its construction grid

Three strokes, one waveform.

The mark is three offset parallelograms — a waveform reduced until only its repeat is left. Slanted so it reads as motion rather than as bars, and spaced so the counters stay open at small sizes.

Drawn on a grid inside the iOS superellipse, black on the brand lime, so it survives the jump from a 1024px store listing to a 29px settings row.

Palette

Lime

A soft, refreshing lime green that evokes a sense of renewal.

HEX: #E4F2B4
RGB: 228 242 180
CMYK: 6 0 26 5

Olive

A muted olive green that brings a natural, earthy calmness.

HEX: #B5BF8F
RGB: 181 191 143
CMYK: 25 0 40 25

Moss

Grounds and stabilises the palette with its rich, organic tone.

HEX: #71735B
RGB: 113 115 91
CMYK: 51 43 60 18

Cream

A warm, creamy off-white that radiates softness.

HEX: #F2F0CE
RGB: 242 240 206
CMYK: 5 2 18 0

Charcoal

A deep black charcoal that adds depth and sophistication.

HEX: #262221
RGB: 38 34 33
CMYK: 70 70 65 80

Typeface

Inter

ABCDEF

abcd1234

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 @ # $ % & *

AAAAAAAABlack → Extra Light

A soundscape carries a place. The product is built to make that the point, not a feature.

← All work

Next case study Kaiser Permanente →

Designing a wellness app inspired by the healing power of sound

Three strokes, one waveform.