Hi, I'm Kendric Smith.
Creative Visual Designer
Transforming Ideas into Beautiful, Impactful Digital Products

over 16+ years of experience in visual design, wordpress, web design, app design, software development, and creative consulting for Fortune 500 corporations and tech start-ups around the world.
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Track Record

Freelance (2020-2024)

Remote
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Collaborate with entrepreneurs, small businesses, early stage start-ups, and corporations around the world. Provide full stack development of digital products such as websites, apps, and software for various businesses. Create branding, logos, design systems, and icons to enhance visual appeal and user experience. Produce UI/UX visual concepts, detailed storyboards, scenarios, and user flows to guide the design and development process. Implement various plugins, templates, and modules to extend website functionality and improve user engagement.
Mobile Application Design
Webflow & Wordpress Design
SaaS Software Development

Publicis Groupe (2021-2023)

San Luis Obispo, California

Created comprehensive style guides, icons, and brand design systems to maintain consistency across all digital products. Worked in a fast-paced Agile/Scrum environment and adapted to various design requests from multiple stakeholders. Collaborated with cross-functional teams, including product managers, software engineers, and content designers, to drive the product development process and facilitated smooth implementation of designs. Engaged in the full cycle of product development, from ideation and user scenarios to journey mapping, wireframes, and prototypes.
UI/ Visual Design
Iconography
Design Specifications

Skona Advertising (2021-2022)

San Francisco, California

Contributed to award-winning designs for LiveRamp, enhancing the brand's digital presence and recognition. Worked hand-in-hand with the Digital Design Director and other project owners across creative, strategic, and client services teams to develop cohesive creative concepts. Operated in a dynamic, fast-paced Agile/Scrum environment and consistently delivering high-quality design solutions on time.
(UX) User Experience Design
Mockups & Prototypes
Web & Mobile Design

Hero Digital (2019)

San Francisco, California

Managed and collaborated with a team of designers, fostering a collaborative and innovative design environment. Provided art direction alongside other designers, ensuring cohesive and high-quality visual outcomes. Guided the design process from start to finish, encompassing ideation, advanced concepts, and thorough review of deliverables for accuracy. Applied experience design thinking to architect, prototype, mockup, and effectively communicate concepts and interactions.
Team Management
(UI) User Interface Design
Design Mockups

Kaiser Permanente (2019)

Oakland, California

Developed responsive, standards-compliant WordPress themes, ensuring visually appealing and user-friendly web interfaces. Designed graphic elements, prototypes, and wireframe designs. Created and implemented cohesive design elements to maintain brand consistency across all web pages. Acted as a subject matter expert on complex web development issues.
Wordpress Development
UX/UI Design
Graphic Design

Freelance (2008-2019)

Remote
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Created responsive, standards-compliant WordPress themes, delivering attractive and easy-to-navigate web interfaces. Produced graphic elements, prototypes, and wireframes to shape the design framework. Developed and integrated cohesive design components to ensure brand alignment throughout the site. Served as a technical expert, addressing advanced web development challenges.
Product Development
Wordpress Design
Project Management

Case Studies

Kendric